MSU
Museum identity redesign
Illustrator
Photoshop
The identity for the Museum of Contemporary Art Zagreb focuses on simplicity and clarity, reflecting its role in contemporary art and culture. Clean forms and a structured system help create a strong and flexible identity that supports a wide range of content.
A refined typographic system and balanced layouts connect to the museum’s architecture, giving a sense of order and precision. The design stays subtle so that exhibitions and artworks remain the focus. The result is an identity that feels modern, professional, and adaptable.
The identity for the Museum of Contemporary Art Zagreb focuses on simplicity and clarity, reflecting its role in contemporary art and culture. Clean forms and a structured system help create a strong and flexible identity that supports a wide range of content.
A refined typographic system and balanced layouts connect to the museum’s architecture, giving a sense of order and precision. The design stays subtle so that exhibitions and artworks remain the focus. The result is an identity that feels modern, professional, and adaptable.
